Podcast: Play in new window
WHO: Niv Adi
WHAT: Founder + CEO
WHO: Natalie Namer-Waldenstrom
WHAT: Marketing Manager
WHERE: Totally Pregnant
SHOW NOTES + DISCUSSION GUIDE:
The main topic of discussion is a discussion of the recently launched app called Totally Pregnant. Totally Pregnant is designed to help women who are expecting with a complete source of information on the go. The app works when women input their due date and using location-based technology, the app pulls up a combination of personalized information including:
• The first-ever 3D fetus animation videos (40 weeks’ worth)
• A weekly pregnancy tracker
• Personal photo albums
• Local prenatal and postnatal classes/events
• Q&A from live experts
• Discounts on pregnancy and baby products
From the BtoB side, the the app is also designed to work with hospitals who are interested in marketing their services to pregnant users in their respective neighborhoods. A hospital can connect with Totally Pregnant to target specific timelines and interests to users, in order to push their services to the right prospects at the right time during pregnancy (include sponsorships, doctors from the hospital who can answer questions through the app and customized mini-site options).
The big problem for pregnant women today (and solutions)
The big problem for healthcare providers (and solutions)
The Beta site – The Clalit Health TOTALLY case study (8 Hospitals, 1000 Clinics and 4 Million patients) how we connect them to their consumers.
How Mobile can change everything for future moms and new parents.
The future of the TOTALLY Solution for Hospitals (Access to medical files, Monitoring, Medical devices and partnerships)
How Hospitals can use our platform to bring new patients and create a real communication with current patients.
What do Hospitals have to offer to patients nowadays. (from natural birth to full luxury services)
The financial offer for Hospitals.
The TOTALLY strategy – how we will work locally with Hospitals and OBGYN
Originally from Belgium, Niv Adi is an Entrepreneur, Founder/CEO of TOTALLY, an innovative platform looking to change the way future moms and new parents manage pregnancy and child care. Its first product is Totally Pregnant, a personalized app for pregnant women, available in the U.S. and worldwide across all major devices, including iPhone, iPad, Android and desktop. . The app offers personalized information, location-based classes/events, Q&A from live experts, and discounts on pregnancy and baby products.
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