Dear Friends and Colleagues
In the early part of this year after a series of emotional conversations with my seven year old son regarding his dissatisfaction with my weekly traveling for work and my subsequent inability to be head coach of his baseball team, my wife and I agreed that after I finished up supporting my primary client’s transition to #ICD10 on Oct 1 2014, I would find some way to earn money to pay a few of the bills without traveling each week. More importantly, we committed to my son that by the end of 2014, I would be working locally and would be able to coach his teams and be involved in his everyday life. For those of you not involved in Healthcare, the government through a big hitch in my plan when they delayed the implementation from Oct 1 2014 to Oct 1 2015.
I was not sure how I would make the transition at my client, but I started laying the groundwork for my next adventure even before I made the commitment to my son. I met Todd Schnick years ago via social media because he is a thought leader in many areas and I have learned a great deal from his work. His company Dreamland Interactive is a non-traditional media company that helps improve the sales and marketing effectiveness of their clients. I have developed a close relationship with Todd over the past year by referring several clients to him and by becoming involved in Dreamland Interactive on the periphery. Earlier this year, I worked with Todd to create TheHCInsider and even more closely with him to create a new roundtable offering for Dreamland and the first roundtable is The ICD-10 Roundtable. I also was happy to participate as a co-host and blogger on Dreamland’s GoodLiving.Club and that is where I posted my blog journals of my bucket list trip to Greece this summer. As we have achieved more success than we imagined for each of these properties, we began to discuss how we could work more closely together and we decided that I would join the Dreamland team to enhance what the team can do for our clients.
At the end of July, due to the overwhelming number of other projects that were consuming available resources and funds, my client informed me that they would be taking a break on ICD-10 for a while. I will finish up putting the project on the shelf in August. The timing could not have been more perfect!
Dreamland Interactive is a small company with less than 10 people including subcontractors and I will be doing everything from creating sales and marketing strategies, booking and interviewing guests, hosting trade show radio gigs, providing outsourced social media “uplifting”, editing media, blogging, and tweeting to sweeping, cleaning, and mopping. When I added my new role to LinkedIn earlier this week, I gave myself the title of Executive Producer. It sounded good to me at that time I entered it, and after a few glasses of wine with Todd, I think that I will go with that for now. My title does not really matter, I am excited to be a part of a team that is committed to really making a difference for clients and really doing innovating things. I will be in contact with many of you soon to be a radio guest, a potential customer, an advisor on a project that I am working on or just to catch up. Until then, wish me well and thank the good Lord that I can meet the important family commitment we have made while joining a team where I will be able to have great fun and instigate great outcomes for clients.
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